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Via Scoop.it - AniseSmith QR codes
QR Codes allow anyone with a smart phone that has a camera to scan the image using an app, such as Google Goggles or QR Droid, which directs the person who scans the image to any number of places. These places …
Tips from the top about #LinkedIn
Glad to see an article about LinkedIn from a C-level perspective as well as a c-level person that are willing to see the future of such a site not only for his employees but for him.
Even a c-level person can find the time in the middle of his day to set time & even devise a game plan on how they want it to work for them….. Shocking? Not at all, people need to come to grips with reality and understand that it need to be just as important as reading e-mails or returning that voice message.
Here’s your example, now can other join where he is leading the way? We will have to see.
Another Canadian example… Yup !
The LinkedIn Diaries: Tips from the Top
In this entry of the LinkedIn Diaries, I identify some key lessons by focusing on the LinkedIn profiles and practices of leaders from two of the financial sector’s most well-respected brands. These leaders are ING DIRECT Canada President and CEO, Peter Aceto and Som Seif, President of Claymore Investments.
Like most busy senior executives, ING DIRECT Canada’s President and CEO, Peter Aceto and Som Seif, President of Claymore Investments use LinkedIn to achieve very specific objectives, including : 1) to stay closely connected to members of their existing network; 2) to extend their current networks; and 3) to promote their brand identity. What makes their success with LinkedIn particularly exceptional is that they work in a highly-regulated and risk-averse sector — a sector that historically refrains from being on the leading edge of media because of concerns for confidentiality, privacy and security.
The ways that Aceto and Seif achieve their goals, while reinforcing the integrity of the sector, provide some important lessons for all senior executives looking to leverage the power of LinkedIn . Each lesson is built upon their three common LinkedIn goals:
1. Stay connected to members of an existing network
2. Extend current networks
3. Promote brand values
Two other important LinkedIn lessons from Aceto and Seif are:
Create relevant guidelines. While executives may be initially reluctant to delve into LinkedIn, Aceto and Seif have truly embraced this social media tool for business. One of the reasons that they have done so with such confidence is that they know that their companies have a well-articulated code of business conduct. Every company that looks to leverage the newest media tools needs to establish practical policies that guide employees’ use of social media in ways that positively present themselves and the company brand.
Read more at socialmediatoday.com
Be bold, when appropriate. The competition for finding and securing talented people in the financial services sector is fierce. While using LinkedIn to cost-effectively recruit staff is certainly one of ING DIRECT’s objectives for the tool, Aceto’s use of LinkedIn boldly pushes the boundaries of most traditional recruitment practices. In fact, Aceto calls out exceptional work and people at ING DIRECT on his LinkedIn page. By doing so, he sends a very strong message to potential (and existing) employees: when you work at ING DIRECT, your efforts are recognized and appreciated at the highest levels of the company. This is a powerful message that assists in recruiting new staff and reducing employee turnover.